The world No. 1 will sport a unique colorway in Nike's line that reportedly is inspired by the "clay ballet" and the fluidity of movement.

From styled arrivals and merch to a network of TikTok content creators, the Tour is giving tennis a modern makeover.

After the Aussie was assisted by fiancé Katie Boulter for the latest edition of the ATP's "Athlete Arrivals", the two will take the court back-to-back Friday.

Check out who wore what at Hard Rock Stadium—and why Fritz says the tour’s fashion initiative needs to feel “more natural.”

The world No. 1 usually makes a statement with his tennis, but this time it was his World Cup shirt that had people talking in Miami.

Inspired by NBA and F1, styled player walk-ins mark the latest step in the tour’s growing push into fashion and lifestyle content.

The tournament's new official outfitter has made a big splash in Tennis Paradise.

The former No. 1’s new arm, knee and leg sleeves aim to promote healing through infrared and semiconductor-infused fabric.

The 2018 champion made her first appearance since withdrawing at the Australian Open.

The Brit has left Nike, her apparel sponsor since the age of 15, to become the first female tennis player sponsored by the Japanese brand.

The chair umpire delayed the start of his match against Rinky Hijikata after Tiafoe’s shirt violated ATP logo rules.