“The RF hat is back!”
Forgive Roger Federer’s giddiness, but it has been a while since he’s been able to wear—and market—his trademark logo. Federer made the big announcement via social media on Tuesday.
Earlier this year, Federer retained possession of the logo from Nike, but it was unclear what he planned to do with it. Now, when he makes his much anticipated return to the courts in 2021, he will have a familiar look.
Federer offered this comment on the Uniqlo website:
“This hat has meant so much to me and to my fans over the years. It has given us a way to visibly connect, and I have appreciated the opportunity to thrive off this supportive energy.”
An identifiable and fashionable logo can ensure an athlete’s legacy. Tiger Woods and Michael Jordan, two of the most recognizable athletes of all time, are practically immortalized by their iconic logos. Jerry West’s silhouette dribbling a basketball, long used as the NBA’s calling card, was so distinctive, “The Logo” became one of his nicknames.
Several professional tennis players have their own logos, but perhaps none is more indelible than Roger Federer’s “RF.” However, it has been several years since we’ve seen Federer wearing it, or any new apparel bearing the emblem. Nike registered the trademark in 2009, and Federer has been unable to use it since becoming a brand ambassador for Uniqlo in 2018. The delay was to allow the sale of the rest of Federer’s Nike apparel to run its course.
But now Federer and Uniqlo are ready to roll out their own collaborative efforts, starting with the new RF cap. It will be available in eight different colors and features a play on the lettering of “Go Roger” on the back, as well as the Uniqlo insignia.
Fans can purchase the RF hat starting December 8.