To celebrate Earth Day (4/22), Wilson racquets are getting naked.
Coinciding with the annual environmental awareness event, the company is releasing a limited edition series of more ecofriendly frames. The performance of the racquets remains unchanged, but the construction and stripped-down look are quite different. Highlights include:
A water coat finish free of any solvent-based paints or dyes
Biodegradable algae-based “plastic” on the frame’s bumpers, grommets and butt caps
Biodegradable PU grip
100% sustainable packaging
There are four naked frames, one each in Wilson’s top-selling franchises: Blade 98 (16x19), Clash 100, Pro Staff 97 and Ultra 100. Each of the 422 available frames sells for $499. Additionally, Wilson is donating $20,000 to tentree, an earth-first lifestyle apparel brand, plus $400 for each of the racquets sold. With this program each racquet purchase will plant 2,500 trees, with the goal being more than one million across the country. Consumers can track the growth of the trees contributed by their purchase at the tentree website.
“The introduction of The Naked Series is one small step toward Wilson's goal to preserve the planet for future athletes,” said Hans-Martin Reh, Global General Manager, Wilson Racquet Sports. “We acknowledge how far we still have to go, but as a leader in Racquet Sports, we are proud to step up and take responsibility to design more sustainable products that don’t compromise performance for the sports community.”
The Naked Series is currently available exclusively at wilson.com.