It’s hard to believe, from the way most people in tennis talk about on-court coaching, that it has now been legal on the WTA tour since 2008. Even after seven years, there’s still a provisional quality to the discussion, as if the whole enterprise isn’t quite legitimate and might happily go poof and disappear one of these days. Part of this is due to the fact that the tour, realizing that it was committing a serious heresy in the eyes of the game’s purists, began by labeling it an “experiment.” But mostly it’s a sign of how deeply the anti-coaching tradition and sentiment goes in tennis. “Figure it out for yourself” is one of the game’s creeds; now the women don’t have to do that.
None of this seems to have fazed the WTA, which has begun to monetize the visits. Last year, the tour signed a deal with SAP to produce a statistical-analysis app that, starting in 2015, coaches could bring on court with them. I’ve yet to see anyone use it, but the visits themselves, which are allowed once per set, are as popular with the players as ever. Over the last month or so, I’ve also detected a few signs of tentative acceptance, from others around the sport, that on-court coaching may not destroy the women’s game after all.
This spring, Simona Halep credited her coach, Victor Ionita, with helping boost her confidence during her three-set comeback win over Jelena Jankovic in the Indian Wells final. Nick Saviano has been praised for his pep talks with Sloane Stephens. Lindsay Davenport, who had been skeptical of the rule, took advantage of it by visiting her player, Madison Keys, in Indian Wells, and was praised for the advice she gave. (There's nothing like a former Grand Slam champion to lend a coaching visit credibility.) The conversations between Jankovic and her coach, Chip Brooks, as she was melting down against Halep made for an entertaining 180 seconds. And Mary Carillo’s rants against the rule from the commentator’s booth have started to sound like blasts from a traditionalist past.
Are we finally getting to be kind of OK with coaching? Personally, I’m not for or against it, but I’m OK with the way the WTA's rule is set up now. As a journalist and fan, I like hearing what the coaches have to say. It may not be earth-shattering stuff, and some of it may not sound all that helpful; but it’s interesting to find out exactly what a coach says to a player in different situations, and to get a little window into their relationship.
At the same time, I don’t think their advice necessarily improves the quality of play. I also don’t miss coaching at the majors (where it’s still banned), I don’t feel a need to see it on the men’s side, and I doubt I would find matches at WTA events less entertaining without it.
Mainly, I find myself disagreeing with some of the arguments that are used against coaching. Here, seven years in, are a few thoughts on the rule, and the discourse—the arguments for and against—that have grown up around it.