Alex de Minaur leads Wilson’s all-in tennis push with expanded 360 athlete roster

Wilson is going all in on tennis ahead of the Australian Open.

The heritage sporting goods brand has just announced a major expansion of its “Tennis 360” athlete roster, signing three new Top 20 players—led by world No. 6 Alex de Minaur.

The new class of Wilson head-to-toe athletes also includes Karen Khachanov, Jiří Lehečka, Anastasia Potapova, Colton Smith, and Sarah Rakotomanga. All six already compete with Wilson racquets.

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“Wilson has been part of my tennis journey since I can remember,” De Minaur says. “I’ve always loved playing with their racquets, and it feels very special to now represent them from head to toe.”

“I love the look and feel of the brand, and the way they bring their kits to life is incredible. I am excited to continue working with Wilson to build upon their legacy and the momentum of the industry at large.”

Wilson launched its “Tennis 360” initiative in 2023 with Marta Kostyuk, and the roster has now grown to 16 athletes who represent the brand from head to hand to toe.

Each athlete will receive a fully customized kit tailored to their exact needs, and will also support Wilson’s research and development team, helping shape new product launches across sportswear, footwear, and racquets.

“Wilson has been in the game for over a century and remains obsessively curious and dedicated to innovating for today’s stars and tomorrow’s legends,” says Gordon Devin, General Manager of Softgoods at Wilson. “We are committed to seeing our athletes thrive, and by building upon our Tennis 360 roster, we are empowering our athletes to compete and win in style.”

Other Wilson 360 athletes include longtime collaborator Kostyuk, who has played a key role in shaping Wilson’s sportswear and footwear design—including the Wilson Intrigue, the brand’s first women’s-only shoe, which launched in 2025. Victoria Mboko also enjoyed a breakout year with Wilson, jumping from No. 300 to No. 18 in 2025.

Wilson’s deep roots in tennis go beyond its athlete roster. The brand maintains longstanding racquet partnerships with legends like Roger Federer and current WTA world No. 1 Aryna Sabalenka, and also serves as the official ball of both Roland Garros and the US Open.

Wilson will celebrate its ongoing commitment to tennis by showcasing its new 360 class in Australia, along with hosting more activations throughout the year.