The Business of Tennis
Andrea Gaudenzi is re-elected as the chairman of the ATP men’s tennis tour
By Jun 26, 2023The Business of Tennis
How Aryna Sabalenka is building a brand as powerful as her game
By Jan 01, 2026The Business of Tennis
Naomi Osaka is leaving the sports agency she co-founded
By Dec 19, 2025The Business of Tennis
Coco Gauff is Forbes' highest-earning female athlete for second year running
By Dec 18, 2025The Business of Tennis
Garbiñe Muguruza returns to Madrid as co-tournament director
By Dec 13, 2025The Business of Tennis
Billie Jean King applauds historic WTA, Mercedes-Benz partnership: “Far beyond tennis”
By Dec 11, 2025The Business of Tennis
Coco Gauff inks deal to become global brand ambassador for Mercedes-Benz
By Dec 09, 2025The Business of Tennis
Inside BUNKR, the cybersecurity startup winning over the tennis world
By Dec 07, 2025The Business of Tennis
Coco Gauff tops Sportico's highest-paid female athletes list for third year running; Sabalenka, Keys make major jumps
By Dec 04, 2025The Business of Tennis
Aryna Sabalenka sets new WTA single-season prize money record
By Nov 10, 2025Andrea Gaudenzi is re-elected as the chairman of the ATP men’s tennis tour
Under Gaudenzi, men's tennis introduced a 50-50 profit-sharing formula that resulted in a $37.5 million rise in prize money across the ATP Tour and ATP Challenger Tour in 2023.
Published Jun 26, 2023