LONDON (AP) — The ATP men's professional tennis tour announced reforms Thursday that include expansion of five Masters 1000 events and 50-50 profit sharing between players and tournaments starting next year.
Changes approved by the ATP Board also include increased prize money, all the result of more than two years of negotiations.
The "OneVision" phase one plan hopes to increase profits by aggregating tournament revenue into ATP Media and the tour's Tennis Data Innovations.
"Importantly, this will open up major growth opportunities in media and data, two highly scalable revenue streams," the ATP said in a statement. "Embracing the digital transformation will also shift the tour away from over-reliance on ticketing, a concerted move seen across many other major sports."
Players will receive audited tournament financials for the first time and "a ground-breaking 50-50 profit sharing formula will align the interests of players and tournaments in growing the game as partners in success."