Carlos Alcaraz, Jannik Sinner take their rivalry—and star power—on the road for 2026 “Super Match”

Named among the most marketable athletes in the world, Carlos Alcaraz and Jannik Sinner are set to take center stage in their first-ever solo exhibition clash.

Their generational rivalry has already delivered some of the defining moments of the last two years in Grand Slam finals and ATP Tour battles. Now, they’re taking the show global with an upcoming “Super Match” in South Korea—further proof that the “Sincaraz” effect isn’t just great for tennis, it’s a marketing dream for the sport.

Read More: Generational Rivalry: Carlos Alcaraz, Jannik Sinner evenly split four majors in back-to-back seasons

The ATP Tour’s world No. 1 and No. 2 teased their participation in the 2026 Hyundai Card Super Match with joint social media posts shared to their combined 13 million Instagram followers (Alcaraz 7.9M, Sinner 4.9M), captioned: “See you in Korea!”

According to South Korea’s Chosun Daily, the match is set for January 10 at Incheon Inspire Arena near Seoul, though organizers have yet to make an official announcement. A spokesperson said they “will soon confirm and announce the date, venue, ticket sales schedule, and other details.”

The Hyundai Card Super Match series has a rich history: rivals Roger Federer and Rafael Nadal headlined the 2006 edition, while Novak Djokovic, Andy Roddick, Maria Sharapova and Venus Williams have all participated in past years.

For Alcaraz and Sinner, this marks their first solo exhibition meeting. They’ve faced off at the big-money Six Kings Slam the past two years, but always alongside other top stars such as Djokovic and Nadal. Headlining alone is a major milestone for a rivalry many still see as just entering its prime—and a promising sign for the next era of tennis.

The Alcaraz–Sinner dynamic often draws comparisons to Federer and Nadal during the “Big Three” golden era, and this event will only add fuel to that narrative. When Federer and Nadal met in their first blockbuster exhibition, the 2007 “Battle of the Surfaces,” they were also ranked No. 1 and No. 2. The half-clay, half-grass court—with shoe changes at every changeover—was absurd, but the spectacle underscored how eager fans were to see those two on opposite sides of the net, no matter the setting or even the stakes.

As their rivalry evolved, Federer and Nadal leveraged their star power for charity—most notably the “Match in Africa” in Cape Town, which drew nearly 52,000 fans, broke the world record for tennis attendance, and raised $3.5 million for the Roger Federer Foundation in 2020.

Read More: When Roger Federer and Rafael Nadal shattered tennis attendance records at 'The Match In Africa'

Alcaraz, 22, and Sinner, 24, look primed to follow in those footsteps. On court, they dominate the ATP Tour. Off court, they’re already global marketing forces, ranking among the world’s most marketable athletes according to SportsPro.

Alcaraz represents Louis Vuitton, Babolat, and BMW; Sinner is backed by Gucci, Head, and Alfa Romeo. Both share deals with Nike and Rolex. In SportsPro’s 2025 “50 Most Marketable Athletes” list, Alcaraz landed at No. 18 and Sinner No. 21—trailing only Coco Gauff (No. 10) and Novak Djokovic (No. 15) among tennis players. The rankings measure “brand strength, audience momentum, and commercial traction.”

Read More: Carlos Alcaraz adds $1 million Australian Open ‘one point’ challenge to packed schedule

The data backs it up. The Sinner–Alcaraz rivalry has become a ratings magnet. The pair met in three Grand Slam finals in 2025, and each time they shattered viewership records:

• Alcaraz’s epic Roland Garros victory was the most-watched men’s final in France in 14 years, averaging 5.5 million viewers.
• Sinner’s Wimbledon triumph delivered ESPN’s biggest men’s final audience since 2019.
• Their US Open final drew 3 million viewers, an 82 percent jump from the previous year and the highest men’s final ratings since 2015.

Now, the two are set to kick off 2026 by bringing the sport’s hottest rivalry to South Korea.

Alcaraz and Sinner have split the last eight Grand Slam titles, and their ability to command audiences—and advertising dollars—shows no sign of slowing down. The world’s appetite for “Sincaraz” is only growing.