Clip of the Week: Novak Plays on Plane

When it comes to tennis racquet commercials, HEAD is ahead of its competitors. Remember the Andy Murray "street tennis" spot? Or Novak Djokovic vs. Tennis Machine? Well, the world's No. 2 player and his racquet maker have outdone themselves again. Check out this commercial featuring Djokovic "dueling" with another player on the wings of an old airplane. Amazing!

HEAD has a series of videos leading up to the moment of take-off. I like the one of him talking about the new commercial. "People were saying, 'Ah, it's all good. Nothing will happen," he says. Then he changes his voice to impersonate the person explaining the commercial. "You're just on the airplane that is taking off, and you will be on its wing outside of the plane playing tennis and trying to be as relaxed as possible with your partner." [back to his regular voice] "Yeah, thank you, that's actually quite convenient. That's actually, uh, something I wanted to hear, y'know? Now it makes me feel better. I'm not scared at all." The commercial, like the other ones, screams, "Is this for real?" I don't care. I will watch it anyway.

—Sarah Thurmond