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Turns out that the best part of waking up is truly Roger Federer in one's cup. His commercial presence continues its pristine, stately pose with the release of a new ad for Jura coffeemakers. See it here:

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Leave it to the Fed to hit a creamy ace that nicks both "lines" (glasses). It's another in his long line of sleek ads, though the recent Lindt Chocolate ad has garnered a bit of belated criticism (the ninth and twelfth items here and here, respectively).

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In my own mind, that ad is harmless, and yes, Federer remains, in the best way, blissfully ignorant as a European to the current fighting over the legality of stateside strip searches.

Regarding Feder-ads in general, I still say this one takes the clichéd cake:

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As for the funniest, well, Federer tops even himself with the pose he strikes at the 50-second mark here:

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If there's been a rather forced error in the bunch, it was this NetJets spot that just wouldn't go away:

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YOUR TURN: What Federer advertisement is your favorite to date? And did you think any have missed the mark?

—Jonathan Scott (Find me on Twitter @jonscott9.)

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