GOATs at the Game: Roger Federer, Serena Williams feature at Super Bowl LX

The GOATs came out for the Big Game.

Roger Federer and Serena Williams stepped into the spotlight in different ways on this Super Bowl Sunday, as the New England Patriots faced the Seattle Sewhawks in Super Bowl LX.

After making a surprise cameo appearance during Kendrick Lamar's halftime show performance in 2025, Williams this year starred in ad for Ro, the healthcare technology company which her husband, Alexis Ohanian, is a board member of.

While media speculation ran rampant ahead of the game that Williams would announce a comeback to professional tennis via the ad, she instead stuck solely on product placement, detailing her weight loss journey via GLP-1 drugs.

Read more: Serena Williams refuses to rule out tennis comeback in 'TODAY' interview

While Serena's appearance was virtual, Federer was in-person at Levi's Stadium, and he didn't just get camera time along the pre-game sideline.

The Swiss great was also featured on the NFL's social media, where he recalled his favorite Super Bowl memory.

Federer detailed how he was on hand, in-person in Arizona, for one of the Patriots' most infamous appearances back in 2008, when they entered the game against the New York Giants with an undefeated 18-0 record. While New England led for much of that game, Giants quaterback Eli Manning famously connected with his receiver David Tyree as time was winding down for the game-winning touchdown, with Tyree famously keeping the play alive by catching the ball on his helmet.

“That was my favorite memory, obviously, of being in the stadium," he said.

Ahead of Grammy-winner Bad Bunny's highly-anticipated halftime performance, Federer also detailed his favorite halftime shows from years past. Michael Jackson's 1993 set "was awesome," Federer said, having seen the set on YouTube, while a more recent halftime show also resonated with him.

“Then I liked Eminem, 50 Cent, and Dr. Dre in LA [in 2022],” Federer continued. “I like that because that’s music I also grew up with.”