New year, new threads: Tracking all the sponsor and apparel moves ahead of Australian Open

The 2026 tennis season is already serving looks.

As players settle into summer Down Under, familiar faces like Nick Kyrgios, Alex de Minaur and rising star Eva Lys have been busy debuting new kits, teasing fresh partnerships and signaling major off-court moves ahead of the Australian Open.

Read More: Aryna Sabalenka’s Australian Open outfit is a stylish nod to Serena Williams and Sharapova

From surprise sponsor switches to full head-to-toe rebrands, the early weeks of the season have delivered plenty of fashion and equipment shake-ups. Can’t keep up with it all? Don’t worry—we’re tracking every head-turning announcement right here.

Alex de Minaur — Asics ➡️ Wilson

Asics shared a tribute post marking the departure of world No. 6 Alex de Minaur, bringing an end to an 11-year partnership.

Since then, the Aussie has been teasing a big reveal, wearing blank, logo-less shirts, shorts and hats during practice sessions and at the United Cup.

While nothing has been officially confirmed, De Minaur is expected to join Wilson in a new 360 deal, according to Jessica Schiffer of Hard Court. He already competes with the Wilson Ultra racquet and could soon be outfitted head to toe in Wilson apparel and footwear.

Read More: First Look: New Balance goes global with 2026 Australian Open collection

Karen Khachanov, Jiri Lehecka, Anastasia Potapova ➡️ Wilson

It’s been a major sweep for Wilson as the brand continues to expand its presence in professional tennis.

Jiri Lehecka, previously with Le Coq Sportif, and Karen Khachanov, who had been with Nike since 2019, have both expanded existing racquet deals into full 360 partnerships. Anastasia Potapova, another former Nike pro, is also set to join Wilson’s growing WTA roster, which includes Marta Kostyuk, Victoria Mboko and Peyton Stearns.

Eva Lys — Asics ➡️ Lacoste

German rising star Eva Lys enjoyed a breakthrough season last year, rocketing from outside the Top 100 into the Top 40 of the WTA rankings. Off the court, she’s quickly becoming a fan favorite thanks to her bubbly personality and TikTok presence.

True to form, Lys unveiled Lacoste as her new apparel sponsor in style—by directing her own launch campaign.

Nick Kyrgios ➡️ Stack Athletics

Nick Kyrgios, another longtime Nike wearer, has been sporting kits from Stack Athletics since November.

But Kyrgios isn’t just wearing designs from the fast-rising pickleball label—he’s now Stack's owner and creative director. In his new role, he’s helping shape design direction, capsule storytelling and athlete collaborations.

“Stack represents everything I stand for—making noise and pushing boundaries,” Kyrgios said. “We’re building a brand with real personality. If it doesn’t make people feel something, I’m not interested.”

Donna Vekic — Donna Sport by Uomo ➡️ Ellesse

Donna Vekic helped Italian luxury sportswear brand Uomo launch its sleek women’s line, Donna Sport, back in 2023.

Now, she’s moving on from the brand she helped create, signing with Ellesse—a storied Italian label with deep tennis roots that has been steadily making its way back onto the professional circuit.

Read More: Donna Vekic debuts Donna Sport, aiming to add elegant touch to Australian Open

Alejandro Tabilo — Lotto ➡️ Ellesse and On

Chile’s Alejandro Tabilo has parted ways with Lotto and is set to wear Ellesse apparel this season, joining Vekic on the brand’s growing roster.

He’ll also take the court in On shoes, announcing on social media that the Swiss brand will provide his footwear for the year.

Emma Navarro — Fila ➡️ FP Movement

FP Movement, Free People’s sportswear spinoff, has been making steady inroads in tennis, outfitting popular American WTA players such as Danielle Collins, Sloane Stephens and Sofia Kenin in recent years.

This week, the brand teased what may be its biggest signing yet: world No. 15 Emma Navarro. Previously with Fila, Navarro is reportedly set to join FP Movement as the highest-ranked player the brand has ever signed. According to Vogue Business, which broke the news, the deal will also see Navarro wear Asics shoes under a one-year agreement.

“It’s really exciting to work with a brand that allows me to add my personal touch,” Navarro told Vogue Business. “I’ll be wearing outfits that I worked on designing—outfits that I’m really excited to wear and feel like myself in—and I’m excited for people to get a better sense of my style and personality through that.”

Rinky Hijikata — Fila ➡️ Yonex

The 24-year-old Australian is the latest player to leave Fila, signing with Yonex for clothing and shoes after already competing with a Yonex racquet.

It’s another sign of Fila’s shrinking footprint in professional tennis, following a series of recent high-profile departures (including Barbora Krejcikova, Reilly Opelka and Navarro) and sponsorship losses.

Read More: Lululemon becomes official outfitter of the BNP Paribas Open in multiyear deal

Jaqueline Cristian ➡️ Fila

On a more positive note, Fila signed top Romanian player Jaqueline Cristian following her breakout 2025 season.

The 27-year-old has steadily climbed the rankings in recent years to reach a career-high world No. 39, and will now join Bu Yunchaokete on Fila's roster.

Lois Boisson ➡️ Asics

Lois Boisson wore Asics during her Cinderella run to the Roland Garros semifinals as a wildcard ranked world No. 361.

Now France’s top-ranked player at a career-high No. 35—and a first-time WTA title winner in Hamburg—Boisson has made the partnership official. Despite being sidelined from the Australian Open due to injury, she’ll continue to represent Asics on tour.