Rising WTA star Sloane Stephens partners with Bengay

March 29, 2012 (New York, NY) – On Thursday, March 29, rising tennis pro Sloane Stephens celebrated the launch of the new BENGAY® Zero Degrees™ at an exclusive event at The London Hotel in New York City.

On the heels of a hot streak at the Sony Ericsson Open, Sloane, only 19 years old, spoke with guests about her sky-rocketing career, rigorous training schedule and off-season fitness routine. In addition, Sloane also “challenged” guests to a game of tennis via XBOX Kinect Sports 2, who BENGAY® recently partnered with to offer players free downloadable content and new levels for the celebrated game.

Called a “player to watch,” Sloane knows a thing or two about what it takes to win a match and just as important, cool down from one. After giving heat on the court, Sloane’s typical post-game routine includes a grueling 10 minute ice bath – knowing what the benefits of cold therapy can do for muscle and joint relief.

Taking this same notion and bringing it down to size, Zero Degrees™ harnesses the power of cold in an easy to use tube that can be stored in the freezer – the first and only of its kind. Combining the instant sensation of ice and the powerful pain relief of BENGAY® Gel, Zero Degrees™ sooths aches and pains with a powerful blast of cold and is made with a vanishing scent formula no less.

Why it works for Sloane? As she says “I’ll take Zero Degrees over an ice bath any day – pain doesn’t stand a chance and it’s so easy to use. Best of all, it fits easily in my tennis bag, so I can just freeze it and go, that’s what I call match point!”