The Business of Tennis
The less a tennis player thinks, the better, right? Sense Arena's new VR training program has other ideas
By Nov 12, 2022The Business of Tennis
More mandatory events, fewer points: Daniil Medvedev pitches radical ATP rankings overhaul
By Feb 27, 2026The Business of Tennis
USTA Appoints Craig Tiley as Chief Executive Officer
By Feb 24, 2026The Business of Tennis
Jessica Pegula to chair new WTA council focused on calendar reform
By Feb 19, 2026The Business of Tennis
Frances Tiafoe forced to black out sponsor logo before Delray Beach match
By Feb 18, 2026The Business of Tennis
Zeynep Sonmez splits with Turkish Airlines after breakthrough season
By Feb 14, 2026The Business of Tennis
Casper Ruud uses ATP’s new Parental Status exemption to avoid penalty for Dallas withdrawal
By Feb 06, 2026The Business of Tennis
“Data is not steroids!” WHOOP fires back amid Australian Open wearables ban
By Jan 28, 2026The Business of Tennis
Aryna Sabalenka named first tennis ambassador for Emirates Airlines
By Jan 16, 2026The Business of Tennis
Co-founder Novak Djokovic exits PTPA: "My values and approach are no longer aligned"
By Jan 04, 2026The less a tennis player thinks, the better, right? Sense Arena's new VR training program has other ideas
“It’s not like Wii,” says Jennifer Brady, who dove headset first into a virtual tennis world during her recovery time away from the tour.
Published Nov 12, 2022
Advertising
Advertising

“If you want to find ways to challenge yourself, there are lots of hidden gems” among Sense Arena's mental drills, says Jennifer Brady.
Advertising
Advertising

Linda Fruhvirtova uses a haptic racquet as part of her Sense Arena experience.