ST GALLEN and NEW YORK, October 19, 2023 – Sportradar (NASDAQ: SRAD) has been chosen by Tennis Channel, following a comprehensive RFP process, to power the launch of the network’s direct-to-consumer (DTC) streaming platform, which, for the first time, will include access to Tennis Channel’s marquee, 24/7 linear-channel alongside thousands of hours of live and on-demand matches and original programming. Sportradar will develop the new service, expected to be available to all tennis fans in the U.S in early 2024, with a focus on creating a seamless, direct-to-consumer experience incorporating dynamic data integrations and a wide range of user-friendly features.
Sportradar is utilizing its award-winning OTT solution to help manage the end-to-end workflow of Tennis Channel’s DTC service, including the delivery of a cutting edge UX design, development of all connected TV apps, such as Samsung TV, Fire TV, Roku, or Apple TV, and the OTT backend, video encoding for all events and integration of relevant third-parties as the main technical integrator. This new platform will be optimized to scale with the growing demand of Tennis Channel’s subscriber base. Key features of the delivery include multi-channel video programming distributor (MVPD) integration to service authenticated cable customers as well as dynamic advertising integration to enable effective monetization of the service.
“Tennis fans in the United States deserve a dynamic viewing experience that delivers the best tennis content and live matches right to their fingertips. With Sportradar’s industry-leading data-driven, end-to-end OTT solution, Tennis Channel will have all the tools and capabilities to meet the needs of their fans all over the United States,” said Patrick Mostboeck, SVP, Audiovisual at Sportradar. “We are thrilled to work closely with Tennis Channel to deliver a platform that allows them to continue to grow engagement with the sport of tennis.”
“Tennis Channel has a longstanding relationship with Sportradar as we’ve worked together to bring Tennis Channel’s unparalleled coverage of the sport of tennis to markets outside the U.S.” said Andy Reif, senior vice president, Tennis Channel International. “Now, we’re extremely excited to work with them to bring our flagship linear Tennis Channel directly to tennis fans throughout the United States via a new, best-in-class streaming platform, something they haven’t had the chance to enjoy before.”
Sportradar’s relationship with Tennis Channel dates back to 2019, as the media company’s global data partner and the provider of their international OTT platform. Sportradar has more than 15 years of experience as the leading sports OTT provider, combining video and data to create personalized fan experiences and unlock the potential to understand and commercialize fans. This new partnership adds to an already impressive portfolio of OTT clients that includes the NHL, B1G Network, and FanDuel, and further bolsters Sportradar as a leader in the sport of tennis.
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
For more information about Sportradar, please visit www.sportradar.com
Tennis Channel (www.tennischannel.com) which is owned by Sinclair Inc., is the only television-based multiplatform destination dedicated to both the professional sport and tennis lifestyle. The network has the most concentrated single-sport coverage in television in one of the world’s most voluminous sports, with multiple men’s and women’s tournaments and singles, doubles and mixed competition throughout the year. Tennis Channel has rights at the four majors – US Open, Wimbledon, Roland Garros (French Open) and Australian Open – and is the exclusive U.S. home of all men’s ATP World Tour and women’s WTA Tour competitions, Davis Cup, Billie Jean King Cup, United Cup, and Laver Cup. Direct-to-consumer streaming service Tennis Channel Plus is available to everyone in the United States and allows subscribers to select from another 4,500 live and on-demand matches and award-winning content from short-form to films throughout the tennis season. Tennis Channel International brings live competition and network content to markets in Europe and Asia via digital subscription and free ad-supported streaming TV (FAST) channels.Additional platform www.tennis.com is the largest digital outlet dedicated to the sport. Tennis Channel also manages a network of close to 20 podcasts.
About Sinclair, Inc.
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
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