Stories of the Open Era: Tennis in the media

Since its launch in 2003, Tennis Channel has aspired to tell remarkable stories that make tennis relatable to a worldwide audience. Fittingly, the latest edition of the network’s Stories of the Open Era series takes a look at tennis in media.

The media has always played a big role in helping to grow the sport. Before the era of digital technology, traditional outlets such as television networks, monthly magazines (including Tennis Magazine), and newspapers had the role of covering matches and tennis stories around the world.

In the era of new media, it's now possible to access live and on-demand tennis-related content, any time you want, and anywhere you are. Social media has changed the way players connect with their fans, giving the stars the opportunity to directly communicate with their followers. In 2016 during the off season, 20-time Grand Slam singles champion Roger Federer live-streamed one of his practice sessions from Dubai on Periscope, a live video streaming app.

Strokes of Genius is a world-class documentary capturing the historic 13-year rivalry between tennis icons Roger Federer and Rafael Nadal. It is timed for release as the anticipation crests with Roger as returning champion, 10 years after their famed 2008 Wimbledon championship – an epic match so close and so reflective of their competitive balance that, in the end, the true winner was the sport itself.

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