LOS ANGELES, November 6, 2023 — Tennis Channel is promoting longtime marketing executive Neil Roberts to the position of vice president of marketing and brand partnerships. Based in the network’s Los Angeles-area headquarters, he will continue to report to Bill Simon, executive vice president, COO and CFO.
Roberts was most recently executive director of marketing and is one of the longest tenured executives at Tennis Channel. He first joined the network in 2005 as director of marketing. Roberts creates distinctive collaborations with media organizations, popular consumer brands and large-scale retailers to expand the channel’s reach and widen its potential viewer base. The list of partners he has brought to the network includes The Wall Street Journal, Saks Fifth Avenue, OpenTable, Wine.com, Best Western Hotels & Resorts, PEOPLE, Wolfgang Puck Fine Dining, Moet & Chandon, SiriusXM and the Empire State Building.
“Neil has been a driving force behind so many successful promotions we’ve executed at Tennis Channel,” said Simon. “He has a unique ability to imagine campaigns with brands that reach similar target audiences, but with people who may not yet realize they’re tennis fans in waiting. His tie-ins with these partners have greatly expanded Tennis Channel awareness for close to two decades and we’re confident that he’ll continue to extend its reach in the years ahead.”
Prior to joining Tennis Channel, Roberts served as executive director of marketing for Promax, an entertainment-industry marketing-and-creative trade association, from 2003-2005. While there he was responsible for all tie-in partnerships for The National Television Academy of Arts & Sciences. Roberts’ efforts linked Promax with the academy’s high-profile News, Sports and Daytime Emmy Awards.
Roberts also developed similar programs while director, event marketing and business development, at entertainment-periodical Variety from 2000-2003, and as vice president, international marketing, for Roadshow Entertainment from 1993-1999.
Tennis Channel (www.tennischannel.com) which is owned by Sinclair Inc., is the only television-based multiplatform destination dedicated to both the professional sport and tennis lifestyle. The network has the most concentrated single-sport coverage in television in one of the world’s most voluminous sports, with multiple men’s and women’s tournaments and singles, doubles and mixed competition throughout the year. Tennis Channel has rights at the four majors – US Open, Wimbledon, Roland Garros (French Open) and Australian Open – and is the exclusive U.S. home of all men’s ATP World Tour and women’s WTA Tour competitions, Davis Cup, Billie Jean King Cup, United Cup, and Laver Cup. Direct-to-consumer streaming service Tennis Channel Plus is available to everyone in the United States and allows subscribers to select from another 4,500 live and on-demand matches and award-winning content from short-form to films throughout the tennis season. Tennis Channel International brings live competition and network content to markets in Europe and Asia via digital subscription and free ad-supported streaming TV (FAST) channels.Additional platform www.tennis.com is the largest digital outlet dedicated to the sport. Tennis Channel also manages a network of close to 20 podcasts.
About Sinclair, Inc.
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
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For further information:
Eric Abner, Tennis Channel, 310-314-9445, email@example.com, @TennisChannel