Tennis Channel takes over Times Square with KEVANI’s Squareview

The impact of the WTA Finals and ATP Finals stretches far beyond their physical locations in Riyadh and Turin. One just needs to look upward in the heart of Manhattan to experience these season-ending championships in a truly innovative way.

KEVANI, a market leader in super-premium outdoor advertising displays, recently unveiled Squareview—a three-pronged installation in Times Square that adds up to more than 10,000 square feet of coverage. The first sports content to be featured on Squareview? None other than Tennis Channel’s coverage of the WTA Finals and ATP Finals.

Tourists and tennis diehards alike are receiving the latest information from the tours’ capstone events in New York City. And unlike returning a serve from semifinalist Elena Rybakina, it’s tough to miss. Positioned within the Times Square bowtie—the intersection of Broadway and Seventh Avenue between 42nd and 47th streets—updates from the Finals are visible from an array of viewing angles on a trio of screens. (Talk about a best of three.)

With its forward-thinking collaboration, KEVANI and Tennis Channel are bringing two of the biggest tennis tournaments in the world to the Big Apple, in a very big way.