The Business of TennisSerena Williams open to owning WNBA team, calls women’s sport “overly safe bet”Williams spoke on the rise of women’s sport in an exclusive interview with CNN.By Baseline Staff Apr 16, 2024
Pop CultureSerena Williams inspired Angel Reese's Vogue spread that heralded her WNBA intentionsThe college basketball star announced her decision to turn pro with a fashion shoot in the magazine, harkening back to Williams' 2022 spread that said she was ready to "evolve away" from tennis.By Baseline Staff Apr 06, 2024
LifestyleSerena Williams enters makeup space unveils Wyn Beauty for active clienteleThe 23-time Grand Slam champion debuted 10 products built to last on and off the court.By David Kane Apr 04, 2024
SocialSerena Williams says she wishes she had Jannik Sinner's forehand in Miami Open meetupIn her latest visit to Miami, Williams met with not only Sinner, but his opponent in Sunday's final, Grigor Dimitrov.By Baseline Staff Mar 31, 2024
Miami, USATop 5 Miami Finals, No. 2: Serena Williams d. Justine Henin, 2007Pushed to the brink, Serena came back to win a highly-anticipated showdown with her biggest rival.By Steve Tignor Mar 26, 2024
SocialCoco Gauff wants to play as the Big Three after TopSpin 2K25 unveils full player rosterCarlos Alcaraz said he couldn’t wait to play as himself in the upcoming tennis video game, but for the WTA world No. 3 it’s a totally different story.By Stephanie Livaudais Mar 23, 2024
SocialSerena Williams watches Venus Williams' match in MiamiUnfortunately for the Floridian, her older sister lost for the 34th time in her last 43 matches, dating back to the 2019 US Open.Mar 19, 2024
Indian Wells, USATop 5 Indian Wells Finals, No. 1: Serena Williams d. Steffi Graf, 1999It can feel like fate when champions of different eras overlap; that’s what happened in the most historically serendipitous clash of the titans of them all, when a 17-year-old Williams met a 29-year-old Graf in the 1999 Indian Wells final.By Steve Tignor Mar 17, 2024
Inside-In PodcastHow tennis took Christina McHale on the ride of a lifetimeChristina McHale started her tennis odyssey as a youth in Hong Kong. From being an Olympian to battling the GOAT at Wimbledon, the journey exceeded her wildest dreams.By Mitch Michals Mar 16, 2024
Pop CultureCarlos Alcaraz can’t wait to “play as myself” in upcoming TopSpin 2K25 tennis video gameThe revival of the beloved video game franchise is set for an April 26 release, and features Serena Williams, Roger Federer and more on the cover plus a “TopSpin Academy” with John McEnroe.By Stephanie Livaudais Mar 13, 2024