"You may have noticed I work in a pretty emotional job," Andy Murray says in a new *Huffington Post* blog cross-posted on his own website.
Murray notes in his guest-editor piece for HuffPo that when he cried upon losing the 2012 Wimbledon men's singles final to Roger Federer, people looked at him not as weak but as honest and forthcoming. "People didn’t laugh or think less of me, it was the opposite," he wrote. "It felt like they respected me more. They respected me for letting off the pressure cooker of emotion and for letting the mask slip."
His purpose is clear, and noble: to pull back the veil on suicide among men in the UK. Reportedly, males between ages 20 and 49 there perish by suicide more frequently than any other cause of death. As reported by *Mashable*, UK men on the whole commit suicide three times more often than their countrywomen, per male-suicide action group Campaign Against Living Miserably (CALM).
Murray's initiative is part of a larger campaign, called Building Modern Men, that seeks to demystify and draw out into the open issues in the realms of mental health and suicide among men.
"It's time to act," he wrote elsewhere in his commentary piece. "Today we’re launching the series by releasing an original video entitled ‘Boys Do Cry’ which includes men like Bond villain Mads Mikkelsen, Alastair Campbell, Joe Wicks, Robert Peston, and Twin Atlantic describing the last time they cried."
This may go down in history as the best winner Murray ever hits.
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