Rejuvenated from an injury-induced layoff last year, Svetlana Kuznetsova is making a fresh start with a new look this season.
The 75th-ranked Russian, who toppled 10th-seeded Caroline Wozniacki to reach the Australian Open quarterfinals for the third time, has cleared her mind and cleaned out her closet, signing a new apparel pact with Chinese brand Qiaodan.
Kuznetsova won both of her Grand Slam titles—the 2004 U.S. Open and 2009 French Open—wearing Fila clothes. After more than a decade sporting the iconic Italian brand, Kuznetsova switched to Qiaodan right before the start of the Australian Open.
“I have been with Fila for 10 years or more. They did the best for me,” Kuznetsova said. “I appreciate everything they done. But it's time for me to do a new thing, and that's why [I] signed [the] deal. And [I am] pretty happy looking forward to have a good relationship with the new company, Chinese company. I like so much the quality of the clothes. I like the design a lot.”
During her time with Fila, Kuznetsova typically wore racer back tops and skirts; she was clad in a blue Qiaodan tennis dress in her win over Wozniacki, with the brand’s logo on the front as well as on her white baseball cap and sweatbands.
Aiming to fill the void left by the retirement of Kim Clijsters, who was the face of Fila's tennis line, and departure of Kuznetsova, Fila has signed 18th-ranked Julia Goerges, who formerly wore Nike.