Most readers of The Pro Shop are savvy tennis veterans. They’ve been playing for years and know full well the pros and cons of open string patterns, polyester strings, and John McEnroe commentary. However, there are plenty of fans who aren’t that familiar with tennis equipment terminology and racquet maintenance and customization.
For the latter group it would be helpful to check out the FYI and DIY videos found on the Dunlop Tennis Page on YouTube. For beginners there are explanations on everything from a racquet’s flex to how to pick a frame. And for those with a little more knowledge, advice can be found on how to add weight to the racquet or apply a replacement grip. Below is a video that anybody can appreciate where they dissect a racquet and show the insides.
The videos are strictly informational in nature and, other than product placement, there’s no overt salesmanship. While I’m sure they’d love for viewers to go out and buy a Dunlop frame, education seems to be the priority. There are about a dozen videos on racquets already on the site, with more on strings soon to be added.
Watching them may not improve your game. But at least when someone asks you why you have a head light frame, you’ll know it’s a question directed at your racquet and not a slight on your intelligence.