A neon pink Blade with gold accents? Probably not the most coordinated of combos, but if you want it, you got it. Wilson’s new Custom Racquet Shop allows players to select a frame that suits their playing style, and then customize the look of it to match their personal style.
Exclusive to the Wilson website, players can choose a racquet from the 2017 Pro Staff (RF97 Autograph or PS 97); Burn (100 Countervail and 100S Countervail); and Blade (98 (18x20) Countervail, 98 (16x19) Countervail and 98S Countervail) lines. While the specs of the racquets are identical to the standard models, the look of the racquet can be customized with a variety of options including: different finishes, base colors, colors for the three and nine o’clock positions, grommets and bumpers, logos and grip. There’s even an opportunity for a personalized inscription or message (up to 11 characters) on the throat. With so many variables, countless looks can be created to fashion a frame unlike any other.
Wilson Advisory Staff Member, Grigor Dimitrov, is the first Tour player to utilize the service and will be playing with his own customized Pro Staff (right). Players can also use Dimitrov’s graphics on their racquet, as well as three other featured designs. Pricing starts at $250—essentially a $50 premium when compared to the standard models. The Custom Racquet Shop is available now at wilson.com.