So, on to the topic at hand. How big tennis is in China, anyhow? The answer is: not so big. If there was a list of all sports based on their popularity in China, soccer will always be the number one sport here. With our biggest export to the U.S., Yao Ming, playing for the Houston Rockets in the NBA, basketball is a natural for number two. After soccer and basketball come those sports which the Chinese are traditionally good at, such as ping pong and badminton.
Although tennis is not at the top of the list, its popularity has been growing in the past few years, especially after Li Ting and Sun Tiantian won a surprise gold medal in the 2004 Athens Olympics. Zi Yan and Jie Zheng's wins at the Australian Open and Wimbledon have also contributed to tennis' growing popularity.
Oddly enough, here in China, to win an Olympic gold medal is widely seen as a bigger accomplishment than winning a Grand Slam. I don’t quite agree with this, but that notion prompted our government to pour money into tennis, in the hope that our national team can continue their success in the 2008 Olympics.
One good thing about China (well, at least in the eyes of businessmen and promoters) is that its population is just plain Large. Just imagine what the number would be if only 1% of Chinese loved and supported tennis! (steggy notes: that's about 1.8 million KAD's) So, you see, China is potentially a gigantic market for everything.
How many tennis fans do we currently have in China? Well, that is based on how you define the concept. We have lots of young followers, particularly girls, who are more “tennis player fans” than “tennis fans”. As a result, handsome ATP players -- such as Safin, Ferrero, Moya, and Roddick -- are very popular here. Mario Ancic was surprised by the warm (and sometimes crazy) welcome he received on his first trip to China; he was here a couple of months ago for the China Open. He blushed in his press conference after being quizzed over his handsome appearance! Naturally, “sexy” Roger Federer has an especially large fanbase in China (no offense to Nadal fans but.. Roger’s fans are usually older, more mature, and sophisticated).
As for the women’s players, Sharapova and Hingis are the two biggest stars. The Little Backhand That Quit, Justine Henin-Hardenne, has plenty of loyal fans. However, she also has more than a few die-hard haters. Yes.. we love and we hate. We Chinese are not so calm, or even emotionless, as we typically appear. We just don’t feel very comfortable, in our culture, expressing our emotions in public. :)
Speaking of culture differences, the Shanghai Masters Cup is an interesting combination of east meets west. Tennis is a very new sport to China, and the fans and media are still engaged in a learning process.
Occasionally, we still hear a few mobile phones ring during play in Qi Zhong stadium. We still have spectators walking around when players are about to serve. But, hey, I found out that quite a few of those interrupting play weren't even Chinese! All in all, this year, the fans have been better informed and behaved.