Hi Steve,
Hey, totally obscure is right up my alley. Which probably explains a lot.
You already know how much I like Indian Wells, and in many ways I'd point to it as a model for growing the game the way you suggest. That's why I'm astounded both by this snow job and the apparently unquestioned acceptance it's received in the game. This isn't about what Indian Wells wants to give, it's about what it wants to get. It's not about money, it's about control.
The players' reaction is totally understandable. They think they should be getting more anyway, and naturally see this as a tournament finally waking up and starting to give them what they're worth. Like Ryan Harrison said, “If someone hands you free money, why not take it?” OK, but first I’d be sure want to ask why they were handing it out. There might be good reasons for an increase, but the way it's being done also needs to be examined.
The prize money offer isn't simply a gesture of benevolence. It's about the tournament wanting to get bigger, better, and more important—nothing wrong with that, you might say, only it’s not quite playing on the same field as everyone else.
It was just a few years ago that Indian Wells was on the verge of being packed up and sold somewhere overseas to the highest bidder, someone with deep pockets, able to pay over the going amount thanks to backing from a government looking to acquire a status symbol.
Not long after, Larry Ellison stepped in, put down $100 million and bought the tournament, making sure it would stay put. Suddenly, not only was the future of Indian Wells secure, but it had no loans to pay off and all of its profits to keep. Ironically, it was now in a position to impose on other tournaments the same kind of distorted economics it once faced.
It looks like that might be starting to happen. After 2011, the tournament decided to increase prize money, but mostly from the quarterfinals onwards. It gave the champions $1 million each, compared to the $640,000-$700,000 players get for winning one of the other Masters. This distribution was apparently at Ellison's insistence—he wanted to reward winners. Plus, he said, “I think it’s symbolic, in that we’re trying to be the best Masters 1000,” he told the New York Times.
Now the tournament wants to increase again by a similar amount, but concentrate on giving more to players who lose in the first three rounds. I’m not sure whether the organizers are reading the political winds; early-round prize money has been the big issue in the Grand Slam negotiations. It would restore the balance, but there’s a larger issue here, which is about who gets to decide how much a tournament can pay.
It’s great that Indian Wells has this money and wants to share it with the players, but there’s a reason the Masters events are set up as as equals—similar prize money (some adjustments for length and currency), the same points, and mandatory entry. That means they don’t have to pay guarantees, which is huge, because it means the cash that would otherwise be thrown at the top players can instead go to prize money and tour payments. On top of that, it creates a series of identifiable events with consistent fields between the Grand Slams.
Generally, the feeling seems to be that this has worked out well. Do we really want to start messing with the Masters? Because if each tournament starts setting its own amounts, there's going to be competition to see who can provide the most and they might no longer be equal. That might get the players’ prize-money increases to begin with, but could also lead to guarantees returning at this level, and tournaments folding or dropping back to a lower level. And that would mean less money for the average player. Eventually, if there’s a big disparity, players would probably want this reflected in ranking points.
I'm not privy to the exact financial situation of the Masters events, but I suspect that a few others like Miami, (state-supported) Shanghai, (also billionaire-backed) Madrid, and maybe Cincinnati could offer more while others are limited in how much they can stretch. Perhaps a restructuring makes sense, but this is something that needs to be discussed and not rammed through by one tournament.
That's what the ATP is for, right? They’ve made some mistakes here, and in my opinion the first one was accepting the original prize money increase. Ellison and Indian Wells shouldn’t have been given control of how the amounts were divided, and it's now hard for the organization to object to the current increase on distribution grounds given that they accepted changing it the last time around. It happened very quietly last year and I was surprised there wasn't more talk about it, including from the lower-ranked players who got cut out of the deal. The other ATP mistake was, as usual, letting themselves get used as a punching bag rather than clearly and articulately communicating their position and the issues involved.
As you pointed out, the key phrase here is that Indian Wells would “out-distance” the other Masters. I don't think there's much question that's the goal. The question is, do we want them to do that, and do we say they have the power to do that? One revealing thing about the offer is the condition that if this year's increase isn't accepted, the tournament will go back to 2011 prize levels. “We’ve folded our tent... If they vote against it we are going to the minimum requirement, and the players are going to lose big time,” says Moore. I don't see much willingness to compromise or concern for the players in that.