Several of tennis' top stars will be armed for assistance next week, toting red aid on Roland Garros' copper-colored clay.
Head Tennis has joined (RED) and the fight against AIDS with the launch of a Head (RED) special edition bag collection. Many of Head's top players—world No. 1 Novak Djokovic, Tomas Berdych, Marin Cilic, Richard Gasquet, Gilles Simon, and Sloane Stephens—will carry the limited-edition red bags at Roland Garros, partnering to raise both awareness and money for the cause. (Maria Sharapova, who has her own bag line, won't, but is taking part in the campaign.) Head announced 40 percent of the profits from each bag sold will go to the Global Fund to fight AIDS.
"I was made aware of it through Head tennis and I decided to pick up this fight with other players and try to help Red fight against AIDS," Simon told TENNIS.com in a telephone interview. "I feel it is a great idea and very important and nice initiative. We are just happy to help as much as we can. Tennis fans all over the world watch Roland Garros and I think this is why it is so important because so many people will see the bag. The bag is beautiful, it is going to help people and hopefully is a way to help people be aware that there is a fight here and we can all help in some way."
The new collection includes a tennis racquet bag and a backpack, which will be available at selected retail stores around the world starting at the end of the month. Both crimson-colored bags carry the unique (RED) branding. The Monstercombi racquet bag most players will carry at the French Open features compartments for 12 racquets, a front pocket, and detachable, adjustable, and hideable backpack straps. The backpack holds one racquet and offers an integrated shoe compartment and front zipper pocket.
A video promotion for the bag recalls a tennis version of the children's game "telephone", as each player places one personal item into the bag, then signs the bag before passing it on. Simon appears at 33-second mark of the video contributing his "favorite shirt" to the bag. Watching the players packing the bag provides some unintentional comic relief—Stephens' "Oh no!" moment at the 65-second mark, followed by a fist-pumping Andy Murray's premature celebration and Djokovic's closing kicks—all add a personal touch to a worthy cause. The bag used in the video and signed by all of the players will eventually be awarded to one fan through a lottery conducted via the Head Facebook page.