Wilson Tennis ups the ante begun by its recent commercial with a new contest aimed at kids. The winner will get an opportunity to meet Roger Federer at the 2013 U.S. Open in New York City. The "Be Next" campaign involves kids taking part in a photo-scramble game and vying for that prize, plus a new Wilson kit itself. More info at www.wilson.com/benext
Federer and Wilson released this short promo clip as well:
In this Internet/social media age we live in, anything that inspires today's youth to get out and active sounds like a mighty fine idea—and tennis is a smashing way to achieve that. In short, the Daily Spin says, kudos.
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