Video: Roger Federer stars in new coffee ad

by: Jonathan Scott October 19, 2013

AP Photo

Things are getting serious between Jura and Roger Federer. The coffee-machine maker says online that its marketing campaign with the greatest men's tennis player ever now "goes into the second round." See what the brand means by that here:
 



"Latte macchiato, please. Ground, not capsuled." That's Fed, looking smashing as always in a tuxedo, performing his best James Bond–esque sound bite before sipping on a delicious warm brew. The new spot seems to pick up right where a previous one left off, in which Federer set up glasses filled with either of two tones of java and then served onto them. Yea, as this is Federer we're talking about, it was all more sleek than it sounds.


What do you think, Fed for the Bond role in 2020, after his professional playing days are over and Daniel Craig is well into his fifties?

 

Got a thought, a tip, or a point to make? Hit me on Twitter @jonscott9.

More Stories

American Shelby Rogers loses to Johanna Larsson at Connecticut Open

Larsson, a lucky loser, will face No. 8 Roberta Vinci of Italy. She defeated Ana Konjuh of Croatia, 6-2, 6-2. 

Players experience U.S. Open roof for first time

The roof is designed to open or close in just seven minutes. Rain or shine, the show will go on. 

Tennis’ greatest generations join forces for Laver Cup, pitting Europe against the world

The star-studded press conference played up admirable camaraderie as much as tantalizing competition.