Video: Roger Federer stars in new coffee ad

by: Jonathan Scott | October 19, 2013

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Things are getting serious between Jura and Roger Federer. The coffee-machine maker says online that its marketing campaign with the greatest men's tennis player ever now "goes into the second round." See what the brand means by that here:

"Latte macchiato, please. Ground, not capsuled." That's Fed, looking smashing as always in a tuxedo, performing his best James Bond–esque sound bite before sipping on a delicious warm brew. The new spot seems to pick up right where a previous one left off, in which Federer set up glasses filled with either of two tones of java and then served onto them. Yea, as this is Federer we're talking about, it was all more sleek than it sounds.

What do you think, Fed for the Bond role in 2020, after his professional playing days are over and Daniel Craig is well into his fifties?


Got a thought, a tip, or a point to make? Hit me on Twitter @jonscott9.

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