Radwanska signs deal with Cheesecake Factory

by: Kamakshi Tandon | March 05, 2014

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AP

Agnieszka Radwanska has signed a multi-year, six-figure deal with her favorite restaurant, reports SportsBusiness Journal.

No. 3-ranked Radwanska will be the first celebrity endorsement for the company, which announced the agreement on Tuesday. As part of the arrangement, Radwanksa will wear the restaurant logo on her visor during matches.

In a blog before the US Open last year, Radwanska wrote, "The thing I'm most looking forward to is enjoying my new relationship with the Cheesecake Factory. If you've been following this blog closely, you know I'm their biggest fan."

Two years earlier at Stanford, she also mentioned the company in a blog. "Can you imagine we tried almost every kind of cheesecake there during Indian Wells and Miami? Well except one — peanut butter... because I don't really like peanut butter," she wrote. "It's very close to the hotel, which is dangerous, because we could end up going there every night. We went yesterday. Maybe we'll try to cut down to every second night."

Those unsolicited recommendations helped make her the restaurant's first sponsored spokesperson, which began when a representative from Radwanska's agency, Lagardere, was trying to arrange a special visit to one of the restaurants for his client.

 

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