Sony no longer title sponsor of Miami tournament

by: Kamakshi Tandon July 03, 2014

AP

The combined ATP and WTA tournament in Miami is looking for a new title sponsor after Sony decided not to renew its agreement with the event, reports SportsBusiness Journal.

The tournament, a Masters 1000 for the men and a Premier Mandatory for the women, offers combined prize money of more than $10 million and regularly attracts more than 300,000 spectators over the 12 days of competition.

''Sony has opted out of their title renewal but may still be connected with the Miami event,'' Miami VP of marketing and TV Wendy Elkin told the publication.

Clothing sponsor Fila was also reported to have opted out because the tournament is asking for three times more than their previous $300,000 agreement.

The tournament has renamed itself the Miami Open until it finds a sponsor.

More Stories

Watching Roger Federer right now is an almost hallucinatory experience

You can’t quite believe what you are seeing—savor it while it lasts.

Nadal, The King of Clay, doesn't want to see more hard-court tourneys

The Spaniard hopes that the ATP tour will keep many clay-court events on the calendar. 

Court Report: Fognini is first unseeded Miami semifinalist since 2007

The Italian defeated Kei Nishikori, and will play Rafael Nadal for a spot in the final.