It seems that Serena Williams never has an uneventful week. I should like to see, for once, a rather low-key, even boring week in the life of Serena Williams. This was not it, of course. She unveiled a new TV spot for Berlei bras ("Bounce") and abused to the point of extinction yet another dastardly tennis racquet. First, the Berlei commercial:

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And a bonus: Serena's behind-the-scenes, making-the-video piece here.

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"Now I control what bounces around here," Serena says to end the bit. And indeed, she is the master of her own fate, and that of her racquets, as witnessed by this, another patented round of racquet smashing, in the Hopman Cup final's mixed-doubles match alongside John Isner:

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Has anyone ever doubted Serena's competitive spirit? Lord knows Agnieszka Radwanska and Jerzy Janowicz do not. The Poles took the match in Perth, Australia, and the title, depriving Serena of a record third Hopman Cup championship. Serena reportedly even got a "liar" lick in on the chair umpire during that contentious mixed-doubles encounter, which was certainly a great show for the fans on hand. And with all that, the 2015 tennis season is off to a sure-fire bang.

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