Karolina Pliskova had earned her fourth set point, and her first one on her own serve. Surely this time the No. 4 seed would cash it in and push her opponent, unseeded Sorana Cirstea, into a third set.

Pliskova and Cirstea rallied briefly, until Cirstea sent a hard shot to Pliskova’s forehand. Despite being behind the baseline and leaning backward, Pliskova tried to drive a flat forehand at maximum velocity, with no margin for error, crosscourt. The ball ended up in the net, Cirstea came back to break, and two games later she had won the match, 6-1, 7-5. It was her first victory over a Top 5 opponent in four years, and it advanced her to the quarterfinals of the Premier Mandatory event in Beijing.

Cirstea earned it; she did exactly what she needed to do, and what Pliskova didn’t do, to win this match. When Pliskova fell behind early in the first set, she failed to slow Cirstea’s momentum. She committed nine unforced errors in the first three games, and while she has one of the best serves on tour, she was broken three times in that set. Contrast that to what Cirstea did in the second. When she fell behind 0-3, she made sure she gutted out a tough hold so that she could stay in touch at 1-3. She did the same thing when she served at 2-5. Down 0-40, Cirstea came up with two service winners and eventually gutted out another tough hold. As one of the commentators from Beijing said of the scrappy Cirstea, “She has the demeanor of someone who loves to be in a fight.”

That wasn’t Pliskova’s demeanor on Thursday. When the Czech arrived in Tokyo to start her season-ending Asian swing, she admitted that she was tired, and that 20 events, 65 matches, and 10 months of mostly non-stop travel had worn on her. After losing in the quarterfinals of the US Open and failing to win her first Slam in 2017, she had split with her coach, David Kotyza. Pliskova reached No. 1 and won three titles with him, but the two differed when it came to how they saw her future direction. This fall, she has played three tournaments without a coach, and lost before the semifinals at all of them.

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On the one hand, a flat finish to a long and mostly successful year is understandable. Pliskova wasn’t afraid to say that reaching her first major final, at the 2016 US Open, made her hungry to win one in 2017. Now that ship has sailed, and she’s reached the part of the season when there are no more Slams to peak for. All that’s left of significance is the WTA Finals in Singapore. Could a strong finish to the year carry over into 2018? Recent evidence is mixed. In 2015, Garbiñe Muguruza got hot in the fall, and went on to win her first major in Paris the following spring; but last year Dominika Cibulkova went out in a blaze of championship-winning glory in Singapore only to retreat again this season. Fortunately, Pliskova doesn’t seem resigned to running out the clock on 2017. She’s going to work with Rennae Stubbs in Singapore.

What does Pliskova, in the prime of her career at 25, need to do to win a major and improve in 2018? It’s a complicated question in part because the answers seem so simple. Be more consistent; develop a rally shot instead of always going for broke; improve your footwork and defense; play the score; show more emotion. All of those things would seem likely to help the placid Pliskova, but if they were easy to implement, she would be doing them by now, right? You can’t say that she hasn’t succeeded with the demeanor and playing style she has.

Maybe the most important thing a coach can do for Pliskova in Singapore is bring some positive energy and upbeat emotion to her game and her mind as she begins to think about 2018. The outgoing Stubbs would seem to be a good choice for that; she’ll obviously have a lot to work with. Pliskova is the rarest of talents, a player who has reached No. 1 in the world, but hasn’t come close to reaching her own ceiling.

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